Saturday 25 March 2017

STRUCTURE OF COOPERATIVE MARKETING SOCIETIES

The cooperative marketing societies have both two-tier and threetier structure. In the states of Assam, Bihar, Kerala, Madhya Pradesh,
Karnataka, Orissa, Rajasthan and West Bengal, there is a two-tier
pattern with primary marketing societies at the taluka level and state
marketing federation as an apex body at the state level. In other states,
there is a three-tier system with district marketing society in the middle.
At the national level, NAFED serves as the apex institution. The pattern
of the three-tier structure has been discussed in the paragraphs that
follow:


(i) Base level: At the base level, there are primary cooperative
marketing societies. These societies market the produce of
the farmer members in that area. They may be single
commodity or multicommodity societies, depending upon the
production of the crops in that area. They are located in the
primary wholesale market, and their field of operations
extends to the area from which the produce comes for sale,
which may cover one or two tensile, panchayat samitis or
development blocks.


(ii) Central/District level: At the district level there are central
co-operative marketing unions or federations. Their main job
is to market the produce brought for sale by the primary co-

operative marketing societies of the area. These are located
in the secondary wholesale markets are generally offer a
better price for the produce. The primary co-operative
marketing societies are members of these unions in addition
to the individual farmer members. In the two-tier structure,
the state societies perform the functions of district level
societies by opening branches throughout the district.


(iii) State level: At the state level, there are apex (state) cooperative marketing societies.
 These state level institutions
serve the state as whole. Their members are both the primary
co-operative marketing societies and the central co-operative
unions of the state. The basic function of these is to
coordinate the activities of the affiliated societies and
conduct such activities as inter-state trade, export-import,
procurement, distribution of inputs and essential consumer
goods, dissemination of market information and rendering
expert advice on the marketing of agricultural produce. The
cooperative marketing network of the country includes 29
state level marketing federations, 173 district/regional
marketing co-operative societies, 2478 general purpose
primary marketing societies and 5028 special commodities
societies.
  

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