Monday 20 March 2017

ROLE OF CO-OPERATIVE MARKETING IN INDIA

Today cooperation has come to stay as an instrument of economic
growth and social reforms all over the world. It was introduced in
European countries over a century ago. The first cooperative society
which was formed in England at Rochdale in 1844, gave philosophy and
procedure of work on the basis of cooperative doctrine. It was found
useful and got recognition in all the countries. The society consisted of
twenty-eight weavers. These weavers were recognized as Rochdale
pioneers in the history of cooperative movement as they were torch
bearers and path finders.


Cooperation came to India in Germany was organized on the
pattern of Reiffision. They were successful and the conditions of Germany
was in those days were similar to that of India. Therefore, when F.
Nicholson presented his report, he advised the Government to start
cooperative activity on the basis of Raiffision method. In India
cooperation was introduced by an Act in 1904. The purpose of this act
was to alleviate the hardships caused by the agricultural indebtedness of
the farmers which became a chronic economic melody.
There is nothing novel about the cooperative doctrine in so far as
India is concerned. Sermons appear in Vedas about the necessity of
United Cooperatives living and common worship. From the writings in
Kautilya’s Arthashastra, it is clear that during Mauran Empire two
thousand years ago, the village was regarded a social cooperative unit.
Public utility works were a common obligation and joint responsibility of
all the villagers in those days, autonomous guilds of workmen and
industrial units worked on in cooperative manner and the earnings were

divided equally on as agreed upon. These are some prehistory examples
of cooperative spirit.


After the attainment of independence in 1947 the nation adopted a
policy of planned economic development for establishing and integrated
and just society providing individual liberty, equality of opportunity and a
basic economic minimum programme for all. In this context, cooperation
was considered as an effective and important instrument for achieving
the objectives of economic planning. For this purpose, All India Rural
Credit Survey Committee’s Report was considered. The committee felt
that with the introduction of 50 years of cooperative movement in India,
cooperative credit have become the needs of the farmers. It suggested
that there should be cooperative apex banks, district central cooperative
banks, and large sized primary agricultural credit cooperatives.
  

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