Agricultural products have certain characteristics of their own
which necessitate a completely different system of marketing for them.
Some of the characteristic features of Indian agricultural marketing
system are:
(1) UncertaintyThere is a high degree of uncertainty in Indian agricultural system
because it is largely dependent on the rainfalls. The tropical climate has a
great influence on agriculture and, it is very difficult to forecast the
volume and quality of output. A cultivator can only plan the production
of a certain crop but the final output considerably depends upon
weather, disease, pests, flood, storm etc. over which he does not possess
any control. On the other hand production in the factories can be
controlled, regulated and adjusted according to the existing or
anticipated demand.
(2) Heterogeneity of produceThe quality of agricultural products cannot be controlled as it can
be done for the other products. This lack of standardization of quality
makes the task of gradation and assortment very difficult for the
marketers.
(3) PerishabilityAgricultural commodities are more perishable than industrial
goods. Although, some crop such as rice, wheat, gram etc. retain their
quality for a long time but most of the farm products are perishable and
cannot remain long on the way to the final consumer without suffering
loss and deterioration in quality. This makes the task of a marketer very
difficult because he has to store the product in the best possible
conditions and make it available to the consumer at the earliest
convenience.
(4) SeasonalitySeasonal character of agriculture is also a problem in itself and
production cannot be adjusted to the changes in level of demand. We can
neither shut-off agricultural production nor mould it at once. Hence
maintaining smooth supply of agricultural products throughout the year;
calls for good and large storage space.
(5) ProcessingSome of the agricultural products like sugarcane, cotton, jute,
tobacco etc. have to be processed before they are consumed. This
requires adequate processing facility.
(6) BulkinessAgricultural products tend to be bulky and their weight and volume
are high when compared with their value. This makes their storage and
transportation difficult and costly
which necessitate a completely different system of marketing for them.
Some of the characteristic features of Indian agricultural marketing
system are:
(1) UncertaintyThere is a high degree of uncertainty in Indian agricultural system
because it is largely dependent on the rainfalls. The tropical climate has a
great influence on agriculture and, it is very difficult to forecast the
volume and quality of output. A cultivator can only plan the production
of a certain crop but the final output considerably depends upon
weather, disease, pests, flood, storm etc. over which he does not possess
any control. On the other hand production in the factories can be
controlled, regulated and adjusted according to the existing or
anticipated demand.
(2) Heterogeneity of produceThe quality of agricultural products cannot be controlled as it can
be done for the other products. This lack of standardization of quality
makes the task of gradation and assortment very difficult for the
marketers.
(3) PerishabilityAgricultural commodities are more perishable than industrial
goods. Although, some crop such as rice, wheat, gram etc. retain their
quality for a long time but most of the farm products are perishable and
cannot remain long on the way to the final consumer without suffering
loss and deterioration in quality. This makes the task of a marketer very
difficult because he has to store the product in the best possible
conditions and make it available to the consumer at the earliest
convenience.
(4) SeasonalitySeasonal character of agriculture is also a problem in itself and
production cannot be adjusted to the changes in level of demand. We can
neither shut-off agricultural production nor mould it at once. Hence
maintaining smooth supply of agricultural products throughout the year;
calls for good and large storage space.
(5) ProcessingSome of the agricultural products like sugarcane, cotton, jute,
tobacco etc. have to be processed before they are consumed. This
requires adequate processing facility.
(6) BulkinessAgricultural products tend to be bulky and their weight and volume
are high when compared with their value. This makes their storage and
transportation difficult and costly
1 comment:
Complete and accurate. just what I was looking for
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